Locations
Tel Aviv-Yafo, Israel · Tel Aviv District, Israel
industry
Advertising · Gaming · Hardware · Sales and Marketing · Software · Sports
Size
51-200 employees
Stage
Series B
founded in
2017
Anzu is the most advanced intrinsic in-game advertising solution that enables developers to monetize their games while providing advertisers with a non-disruptive way to reach players across mobile, PC, console, and gaming metaverses. The platform integrates seamlessly into gameplay, enhancing the player experience without interruption. Anzu's patented technology includes a 3D ad tracking engine that measures viewability in-game, making it a preferred partner for brands and agencies. With partnerships with leading AdTech vendors and compliance with industry standards, Anzu supports game developers in generating consistent revenue streams through ad placements that respect gameplay. Backed by prominent investors, Anzu is committed to improving advertising in games for all stakeholders.
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