Anzu.io is an in-game advertising platform that brings the sophistication of advertising into Video Gaming and esports. Our Blended In-Game Advertising solution seamlessly integrates non-intrusive ads into the gameplay. With Anzu’s state-of-the-art programmatic technology and real-time data, brand advertisers can deploy real-world ads in IAB-recognized formats through exclusive inventory of top video games that promise brand safety and ad viewability. We work with top names in gaming and esports offering new revenue streams to game producers with our cross-platform advertising and monetization solutions. With Anzu, gaming studios have limitless advertising opportunities without interrupting the gameplay that gives them full control over content, ad formats, and analytics. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu strives to transform gaming and esports into a premium revenue engine, promising a native advertising and monetization programmatic solution the video gaming industry has long waited for.
Arcturus creates stories, games, and live-action immersive experiences and the technology that powers them. Compelling virtual and augmented reality content is driven by great narrative combined with interactivity; this combination requires a deep understanding of storytelling, play, and engineering. Our projects pioneer the frontiers of artistry and technology. We are decades of experience from Pixar, Dreamworks, Google and YouTube with extensive history developing vanguard technical products for clients like Bjork Digital, Within, Lytro, and Andra; and we support the growing XR industry by releasing tools and sharing knowledge. Arcturus is the brightest star in the northern hemisphere. It holds special meaning for our three founders and represents our mission; we create stellar experiences while helping others navigate extended reality.