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User Acquisition Manager

Carry1st

Carry1st

Lagos, Nigeria
Posted on Monday, May 20, 2024

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels. Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment (ROI).

You will...

  • Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
  • Analyse data and performance to continuously provide insights to improve ROAS of our products
  • Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
  • Maintain a close relationship with ad networks in order to continuously optimise campaigns