Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a CRM Manager you will take the lead in shaping and executing the CRM strategy to enhance customer engagement and loyalty while driving growth and retention across key markets.

You will...

• Customer Engagement Strategy: Develop strategies to engage, retain, and re-engage customers throughout key milestones in their lifecycle.
• Campaign Creation and Management: Design and execute email, in-app, and push notification campaigns, including copywriting, creative development, and design considerations for both C2C and B2C initiatives.
• Optimisation Through Testing: Implement A/B testing and optimise Customer Lifecycle Management (CLM) campaigns by varying content, frequency, and audience targeting.
• Cross-Department Collaboration: Work closely with Product, Marketing, and Data teams to deliver personalised and seamless customer experiences.
• Performance Analysis and CRM Management: Analyse CRM performance metrics to inform data-driven decisions, while managing the operations of CRM tools (e.g., Clevertap, MoEngage, Braze) to ensure data integrity and effective communication flows.