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Group Product Marketing Manager, Subscriber Acquisition

Discord

Discord

Marketing & Communications, Product
San Francisco, CA, USA · Remote
Posted on Wednesday, August 30, 2023

With 150 million monthly users across 19 million active communities, Discord has grown to become one of the most popular communications services in the world. We’re building an outstanding product marketing organization to help shape and scale Discord to diverse communities around the world.

Discord was built without selling ads and instead offers premium subscriptions directly to users. Our primary revenue driver today is Nitro, which gives users special perks like higher quality streams and fun customizations. Nitro has grown rapidly over the last few years, but we know there is more we can do. Our goal is to create a premium offering that every Discord user will want and build a robust multi billion dollar business.

We're looking for a Group Product Marketing Manager to join us and lead the Nitro Growth & Lifecycle PMM team during one of the most exciting times in our business. In this role, you’ll work cross-functionally to grow Discord Nitro by developing and implementing innovative approaches to acquire and retain customers. You will also lead a small but mighty team of growth PMMs, and will lead projects individually as well. You will report into our Director of Product Marketing.

What You'll Be Doing

  • Partner with the Nitro product team to influence product and business strategy to drive subscriber and revenue growth.

  • Align strategy and operationalize process to drive integrated go-to-market across product, brand, and partnership teams

  • Lead Partner Marketing efforts, working with BD to develop internal and external partnerships that grow core user and business metrics.

  • Lead a team of Lifecycle Marketers to oversee the ideation, development, and implementation of cross-channel CRM programs.

  • Attract, manage and develop a team of accomplished growth and lifecycle marketers to scale Nitro

What You Should Have

  • Excel in ambiguous environments - excited about finding solutions to complex issues

  • 9+ years of experience growing and scaling consumer tech products globally

  • 4+ years experience managing growth product marketing teams, including direct experience on CRM / Lifecycle

  • Expertise in using qualitative and quantitative data to build products and user stories

  • Ability to guide cross-functional teams towards decisions and execution

Bonus points

  • Product development/management or product design experience

  • Experience with subscription products

  • Additional marketing experience in brand, media, or communications

  • Startup background

  • SQL knowledge

Benefits and Perks

  • Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures)
  • Mental health resources and quarterly wellness stipends
  • 14+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
  • Paid parental leave (plus fertility, adoption and other family planning benefits)
  • Flexible long-term work options (remote and hybrid)
  • Volunteer time off
  • A diverse slate of Employee Resource Groups
  • Plus commuter contributions and other perks for office-based employees

About Us

Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.

We’re working toward an inclusive world where no one feels like an outsider, where genuine human connection is a click, text chat, or voice call away. A place where everyone can find belonging. Challenging? Heck yes. Rewarding? Double heck yes. It’s a mission that gives us the chance to positively impact millions of people all over the world. So if this strikes a chord with you, come build belonging with us!