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Performance Marketing Specialist

Pocket Worlds

Pocket Worlds

Marketing & Communications
Austin, TX, USA
Posted on Tuesday, June 25, 2024

We're the creators of Highrise, which is now featured in the iOS App Store with 50 million users and rapidly growing. We're building bleeding-edge technology that enables both developers and amateurs to create immersive and accessible virtual experiences and directly deploy them to a platform with millions of users.

About the Role

We are looking for a Performance Marketing Specialist to run global performance marketing campaigns for Highrise. As a Performance Marketing Specialist, you will be responsible for supporting marketing goals and helping the team to conduct marketing campaigns that create awareness around the product. You will also work closely with design, product, and technical teams to ensure the best execution and improvement of digital marketing strategies.

The ideal candidate has strong quantitative skills and knows their way around Excel and Model. They are clever, have high energy and interest in experimentation, and have a genuine interest in hacking systems to their advantage. The success of this role will be measured by the impact you deliver to our team, product, and world.

This role will be required to be onsite in Austin, Texas, starting August 2024. We are open to assisting in relocation for candidates.

Responsibilities

  • Operating towards clearly defined goals in a marketing sprint cadence, collaborating with the marketing creative and live operations teams

  • Running and optimizing global mobile marketing campaigns on all channels, such as Facebook, Google, and other ad networks

  • Creating campaign structure, maintaining and monitoring performance

  • Conducting thorough, creative analysis and cooperating with the design team on new concepts

  • Driving innovation and growth through constant experiments, A/B testing across multiple platforms with a balanced approach between art and science

  • Identify opportunities to optimize existing campaigns, explore new and innovative ideas across marketing channels, leverage targeting and personalization data, and develop automated solutions

  • Making developments and enhancements according to user needs and designing projects

  • Measure, report, and communicate UA activities, performance metrics, and insights with leadership on a regular cadence

Requirements

  • 3+ years of experience in performance marketing or other relevant field.

  • Proven track record of improving ROI.

  • Experience managing large budgets.

  • Proficient in Excel.

  • Creative and results-oriented mindset.

  • Strong understanding and experience with iOS and Android stores.

  • Strong analytical skills to make data-driven decisions.

  • Passion and interest in games.

  • Keen to learn new skills and work with new technologies and networks, staying current with market trends.

  • Detail-oriented and organized.

  • Excellent written and oral communication skills, including strong writing and editing skills.

Bonuses

  • You have worked in fintech, gaming, or consumer social startups.

  • You are a starter who loves to experiment and learn new things.

  • You’re highly energetic and feel comfortable leading and pushing your team to succeed.

  • You have experience taking ownership of marketing channels with significant ($million+) spend.

  • You are experienced with SQL, Looker, or other BI tools.

Why work with us

  • Impact: Your work will directly affect millions of users around the world.

  • Growth: Your growth isn’t capped by a career ladder. Show us you can deliver the impact, and we’ll respond with recognition and reward.

  • Elite team: You’ll be a member of a small and elite team with a lot of freedom to go after opportunities you identify.

  • Culture: High trust, high intensity, low process and bureaucracy. We pride ourselves in being a Silicon Valley startup with a laser focus on the mission, and we’ll happily remove all roadblocks in your path to success.

  • Reward: This role offers a highly competitive salary and very generous equity. Our incentives will be directly aligned toward success.

  • Office and team: Directly work with the cofounders in our office in Downtown Austin.

Benefits

  • Meaningful equity - we’re here to do amazing work, and we share in our wins together.

  • Equipment allowance - choose what you need to work at your best.

  • Medical and dental insurance.

  • Unlimited PTO.

  • Education/Training stipend - we've set aside a budget for every employee to continue to learn and grow their skills.