General Manager, Highrise – MENA

Location: MENA, Remote

Team: Product

Reports to: CEO

Type: Full-Time

The Mission

Your job is to make Highrise win in MENA.

This is not about “launching a regional campaign” or “translating the app.” This is about building a sustainable, dominant, culture-embedded presence in the region. Highrise should feel like it was built in MENA, for MENA — because it will be, under your leadership.

This is a GM role in the truest sense: you will own the market, the metrics, the team, and the outcomes. You will operate like a founder, with the full backing of Pocket Worlds.

Core Responsibilities

Own the business.

• Deliver aggressive growth in user acquisition, retention, and revenue across key MENA countries.

• Build the localized strategy — from go-to-market to product-market fit — and evolve it based on data and community signals.

Build the team.

• Hire and lead a small, entrepreneurial cross-functional team in-region: marketing, community, content, creators, partnerships.

• Operate with high leverage. Quality over quantity. Owners over operators.

Ship product-market fit.

• Localize where it matters: not just language, but norms, culture, social dynamics, and monetization.

• Identify gaps in content, features, or UX and partner with core product teams to ship improvements fast.

Win the community.

• Obsess over our users. Spend time in Highrise, in Discord, on the ground with creators.

• Work hand-in-hand with players, influencers, and partners to build trust and create viral growth loops.

• Be a recognizable face of Highrise in the region.

Own the P&L.

• Drive toward positive unit economics. Test paid and organic strategies.

• Understand LTV, CAC, burn, and make decisions that build a real business.

You Need To Be

• A builder with a track record of shipping things that worked in emerging markets.

• A GM mindset — you've either run your own company or operated like an owner in someone else’s.

• Deeply familiar with MENA Gen Z culture: languages, humor, fashion, social platforms, online behavior, norms.

• Fluent in Arabic and English. French or Farsi is a plus.

• Biased to action. You don’t wait for permission. You make things happen.

What “Great” Looks Like

• You move fast and make progress every day. You don’t get stuck or let others get stuck.

• You’re a relentless problem solver, bringing creativity, hustle, and clarity under pressure.

• You operate with full ownership. You think like it’s your company — because it is.

• You thrive on feedback, direct communication, and iterating in public.

• You talk to our players weekly. They are your compass.

• You believe in shipping fast and letting the market tell us what works.

• You want to build something enduring, not just run someone else’s playbook.

This Role Is Not For You If…

• You need a lot of structure or direction.

• You want to manage more than you want to build.

• You prefer being told what to do.

• You aren’t obsessed with users.

• You think “localized” means translated.

Why This Matters

MENA is one of our highest-potential growth markets. It’s culturally rich, digitally native, and socially expressive — all tailwinds for Highrise. But we will only succeed if we have someone on the ground who lives and breathes both Highrise and the region. This is that role.

Want to build something that actually matters? Let’s talk.