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▷ (Immediate Start) Marekting Lead

StockGro

StockGro

Marketing & Communications
Bengaluru, Karnataka, India
Posted on Friday, July 5, 2024
Company Vision

StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

The Opportunity

We are looking for a Marketing Lead who can help us with the following :

  • Content Creation and Management:
  • Oversee development of the content strategy that aligns with marketing goals

and target audience.

  • Helping team create high-quality, engaging content across various formats

(e.g., blog posts, social media content, website copy, email marketing

campaigns).

  • Manage the content calendar and editorial workflow.
  • Oversee content creation by freelance writers or internal teams (if applicable).
  • Track and analyze content performance using relevant metrics.
  • Marketing Strategy and Execution:
  • Lead the development and execution of comprehensive marketing campaigns

across all channels (e.g., digital marketing, social media marketing, content

marketing, email marketing, public relations).

  • Manage marketing budget effectively and optimize spending for maximum ROI.
  • Analyze marketing campaign performance and make adjustments as needed.
  • Brand Management:
  • Develop and manage the company's brand identity, voice, and messaging.
  • Ensure brand consistency across all marketing materials and communication

channels.

  • Monitor brand reputation and address any negative sentiment online.
  • Stay up-to-date on current branding trends and best practices.
  • Oversee SEO Strategies and Initiatives:
  • Oversee and guide the development and implementation of a comprehensive

SEO strategy. Focus on long-term vision and alignment with overall business

goals.

  • Stay at the forefront of SEO trends and algorithm updates. Lead the team in

adapting and evolving strategies for optimal performance.

  • Lead and oversee the setup and management of SEO performance tracking

and analytics. Analyze data to identify areas for improvement and report key

metrics to stakeholders.

  • Public Relations and Communication Management:
  • Build and manage strong relationships with key media contacts. Develop a

media outreach strategy to secure placements and coverage.

  • Lead and delegate efforts to secure media coverage for the company's

products, services, and news announcements.

  • Develop a system for managing and prioritizing press inquiries and media

requests. Ensure timely and effective responses.

  • Lead and oversee the creation of press releases, media kits, and other

communication materials. Ensure strategic messaging and brand alignment.

  • Develop and implement a crisis communication plan. Lead the team in

managing brand reputation during challenging situations.

  • Lead and oversee internal communications. Ensure all departments are

strategically aligned on messaging and goals.

What are we looking for?

  • Someone who will be a quick learner and be able to work independently.- He/she should be able to operate in a very fast paced environment where time to ship product is super critical.