Company Vision

StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Responsibilities

• Design and Execute Campaigns:
• Create and implement marketing automation workflows across various channels (Activation, Retention, Referral, Revenue) using platforms like WebEngage.
• Collaborate closely with the product managers to align campaigns with ongoing product roadmaps and new feature releases.
• Brainstorm with different partner teams on how to improve the funnel at various stages - activation, engagement, retention and reactivation
• Should be able to flex with business needs: copywriting, optimising conversions, and content strategies for across channels such as push notifications, in-app messaging, email, SMS and WhatsApp.
• Analyse key performance indicators (KPIs) to measure the effectiveness of marketing automation workflows and campaigns triggered across various channels.
• Draw meaningful inferences and publish updates for product teams / leadership teams for decision making.
• Identify areas for improvement and implement metrics-based A/B testing across the campaigns for continuous enhancement

Requirements

• Education and Experience:
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 to 5 years of experience in product marketing, growth marketing, or a similar role.

• Technical Skills:

• Proficiency in marketing and CRM tools (e.g., WebEngage, MoEngage, CleverTap).
• Data is your friend and you are comfortable with data analysis & data interpretation. Your strong
• Proficient in Excel and HTML. Familiarity with statistics, business intelligence tools such as R, Python etc is added bonus
• Familiarity with statistics, business intelligence tools such as R, Python etc is added bonus

• Soft Skills:

• Excellent communication and collaboration abilities.
• Creative mindset with a passion for driving user engagement and retention.
• Ability to thrive in a fast-paced, dynamic environment. User empathy and business mindset
• User empathy and business mindset

Preferred Qualifications

• Experience in the tech or SaaS industry.
• Knowledge of user lifecycle management and retention strategies.
• Familiarity with A/B testing and other experimentation methods.