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Senior Marketing Analyst

StockGro

StockGro

Marketing & Communications, IT
Bengaluru, Karnataka, India
Posted on Aug 31, 2024

Company Vision

StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Role Overview:

We are seeking a Senior Analyst to join our marketing team. The ideal candidate will have a strong background in data analytics and experience working in an app-based startup with a large audience. This role requires a keen eye for detail and the ability to derive actionable insights from complex data sets.

Key Responsibilities:

  • Conduct market research to identify market trends and customer preferences through customer feedback, market reports, and social media analytics
  • Analyse trends, patterns and insights by conducting data analysis to have a more informed strategic decision-making process and to optimise campaign reach
  • Use data visualisation tools to present findings and communicate insights effectively.
  • Understand and analyse companies’ objectives and target market by collaborating with key stakeholders to develop an effective market positioning plan
  • Identify and define Key Performance Indicators (KPIs) to measure impact of marketing initiatives
  • Continuously monitor market trends, competitors’ activities, and consumer preferences change to adjust marketing strategies
  • Segment the target audience through market research based on various demographics, behaviours and preferences
  • Conduct A/B testing, and feedback analysis to test and optimise marketing efforts
  • Assist in developing and customising product offering and promotion campaigns to address specific customer needs and preferences
  • Setting communication channels and protocols between internal teams and external partners to ensure project momentum and success
  • Act as a liaison between different departments to monitor progress and alignment with the goal
  • Strategize and help create engaging content for brand awareness, new product launches and increase visibility to boost traffic to website, app
  • Track campaign performance indicators and modify spending to minimise expenses and optimise outcomes
  • Gather and analyse stakeholders feedback to identify areas for improvement and implement corrective actions as needed
  • Minimise project disruptions by identifying potential risks and develop risk mitigation strategies for contingencies

Qualifications:

  • Bachelor’s degree in Data Analytics, Marketing, Business, or a related field.
  • Minimum of 3 years of experience in analytics, in a marketing context.
  • Proven experience working in an app-based startup with a large audience.
  • Experience in setting up & using marketing tools such as MoEngage, MixPanel, WebEngage, GA, Appsflyer etc.
  • Proficiency in data analytics tools such as Advanced Excel, SPSS/SAS/R, SQL, Python.
  • Excellent analytical and problem-solving skills with a sharp attention to detail.
  • Ability to communicate complex data insights clearly and effectively.
  • Familiarity with data visualisation tools such as Tableau, Power BI, or similar.
  • Strong organisational and time management skills.

Why Join StockGro?

  • Be part of a forward-thinking company that is revolutionising financial education and investment.
  • Work in a collaborative and inclusive environment that values creativity and strategic thinking.
  • Opportunity to make a significant impact on the growth and success of StockGro.
  • Competitive salary and benefits package.

If you are a data-driven professional with a passion for analytics and a desire to work with a dynamic team, we would love to hear from you. Apply now to join StockGro and help us shape the future of financial education and investment.