Senior Marketing Analyst
StockGro
Company Vision
StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.
About StockGro
Founded in January 2020 by former venture capitalist Ajay Lakhotia. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.
We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.
Role Overview:
We are seeking a Senior Analyst to join our marketing team. The ideal candidate will have a strong background in data analytics and experience working in an app-based startup with a large audience. This role requires a keen eye for detail and the ability to derive actionable insights from complex data sets.
Key Responsibilities:
- Conduct market research to identify market trends and customer preferences through customer feedback, market reports, and social media analytics
- Analyse trends, patterns and insights by conducting data analysis to have a more informed strategic decision-making process and to optimise campaign reach
- Use data visualisation tools to present findings and communicate insights effectively.
- Understand and analyse companies’ objectives and target market by collaborating with key stakeholders to develop an effective market positioning plan
- Identify and define Key Performance Indicators (KPIs) to measure impact of marketing initiatives
- Continuously monitor market trends, competitors’ activities, and consumer preferences change to adjust marketing strategies
- Segment the target audience through market research based on various demographics, behaviours and preferences
- Conduct A/B testing, and feedback analysis to test and optimise marketing efforts
- Assist in developing and customising product offering and promotion campaigns to address specific customer needs and preferences
- Setting communication channels and protocols between internal teams and external partners to ensure project momentum and success
- Act as a liaison between different departments to monitor progress and alignment with the goal
- Strategize and help create engaging content for brand awareness, new product launches and increase visibility to boost traffic to website, app
- Track campaign performance indicators and modify spending to minimise expenses and optimise outcomes
- Gather and analyse stakeholders feedback to identify areas for improvement and implement corrective actions as needed
- Minimise project disruptions by identifying potential risks and develop risk mitigation strategies for contingencies
Qualifications:
- Bachelor’s degree in Data Analytics, Marketing, Business, or a related field.
- Minimum of 3 years of experience in analytics, in a marketing context.
- Proven experience working in an app-based startup with a large audience.
- Experience in setting up & using marketing tools such as MoEngage, MixPanel, WebEngage, GA, Appsflyer etc.
- Proficiency in data analytics tools such as Advanced Excel, SPSS/SAS/R, SQL, Python.
- Excellent analytical and problem-solving skills with a sharp attention to detail.
- Ability to communicate complex data insights clearly and effectively.
- Familiarity with data visualisation tools such as Tableau, Power BI, or similar.
- Strong organisational and time management skills.
Why Join StockGro?
- Be part of a forward-thinking company that is revolutionising financial education and investment.
- Work in a collaborative and inclusive environment that values creativity and strategic thinking.
- Opportunity to make a significant impact on the growth and success of StockGro.
- Competitive salary and benefits package.
If you are a data-driven professional with a passion for analytics and a desire to work with a dynamic team, we would love to hear from you. Apply now to join StockGro and help us shape the future of financial education and investment.