Content Manager - Youtube
StockGro
Company Vision
StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.
About StockGro
Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.
We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.
What You’ll Do
- Own the entire Youtube's platform end to end
- Optimize titles, thumbnails, metadata, and playlists using tools like VidIQ/TubeBuddy and A/B testing.
- Analyze traffic sources, viewer segments, and drop-off points to refine content formats.
- Coordinate with Creator Host, Editor, and Research team to develop deep-dive topics into engaging video series.
- Design hooks to drive conversion from viewers to app users and newsletter subscribers.
- Execute a smart Shorts vs Long-form strategy and plan playlist optimization.
- Conduct A/B testing for thumbnails and analyze cross-channel traffic.
- Focus on retention analytics to improve watch time and viewer loyalty.
Core Skills & Experience
- 4-7+ years of experience growing a YouTube channel from ≥100K to ≥500K subscribers.
- Deep expertise in:
-YouTube Studio analytics
-SEO strategies
-CAR metrics: Click-through rate, Average view duration, Retention
- Strong understanding of finance or education audiences (or ability to ramp up quickly).
- Experience with:
-Script editing
-Thumbnail design oversight
-Briefing on-camera talent
-Managing post-production workflows
-Data-driven: Familiar with tools like GA4, BigQuery, or similar for tying video metrics to broader business KPIs.