Product Marketing Manager
Marketing & Communications, Product
Bengaluru, Karnataka, India
Company Vision
StockGro is an investment advisory and knowledge platform that connects users with SEBI-registered experts to explore advanced investment strategies. It empowers users to master trading and investing through insightful market analysis, expert recommendations, and AI-powered research tools. With 35M+ users in India and partnerships with 1,500+ top educational institutions globally, StockGro is shaping the future of financial advisory and wealth management
About StockGro
Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded. We are backed by some of the respected investors – General Catalyst, BITKRAFT, Roots Ventures, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels. We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.
Your role in our vison :
We don't need someone who clutters a user's inbox with just another push notification or in-app prompt. We need someone whose messages get opened - because they're relevant, well-timed, and worth the user's attention.
That means ensuring users actually understand what we're building, how our features work, and why this should be their go-to product for investing - not just that we told them it exists, but that they get it
What We Offer:
We're a lean, close-knit team without rigid departmental walls. You'll have direct ownership over growth outcomes, not just a slice of a funnel. You'll work directly with the leadership on a product used by retail investors in India, with real autonomy to test and ship ideas fast.
What You'll Own
Lifecycle & Automation
- Design, build, and run marketing automation workflows across the full funnel - Acquisition, Activation, Retention, Referral, Revenue - using platforms like WebEngage
- Build and execute playbooks that introduce users to new and existing features via in-app messaging, campaigns, and other communication touchpoints
Growth & Experimentation
- Analyze user journeys and funnel data to find drop-off points and opportunities
- Run quick A/B tests on funnel and traffic enhancements to drive measurable KPI impact
- Partner with product, design, and other teams to improve acquisition, engagement, retention, and reactivation
Performance & Optimization
- Track KPIs across all triggered campaigns and automation workflows
- Turn data into specific, actionable recommendations — not just reporting
- Optimize spend and effectiveness across push, email, SMS, and WhatsApp
What You Bring
- Strong inclination towards capital markets - you understand trading behavior and how retail investors actually use these products. This matters more than years of experience.
- 4+ years in growth marketing, lifecycle marketing, product marketing, or similar
- Hands-on experience analyzing funnels, user journeys, and turning data into action
- Proficiency with CRM/marketing automation tools — WebEngage, MoEngage, CleverTap, or similar
- A sharp analytical mindset paired with genuine creative instincts
- Comfort with ambiguity and ownership in a lean, fast-moving team

